Hi again! We’re still in the city that never sleeps! Today I’m going to talk about some more great events we had in New York during my time in the Sales and Marketing office. Every year New York has the Steuben Parade in honor of a German-American volunteer who helped General George Washington. The parade now celebrates all German-Americans nationwide in honor of our German heritage and culture. This year the Lufthansa Group created a float to be in the parade to increase our brand visibility in the New York area. Several LH colleagues (including myself and another NY IAP Mansoor) dressed up as flight attendants of the four group airlines, Lufthansa, Swiss, Austrian, and Brussels, and we rode on the float smiling and waving at the spectators. People all around us were clapping and waving while we went by, and we were even seen broadcast on national television! It was a really cool event—below is a picture of Mansoor, myself, and an intern Rob, looking especially “cool” in our uniforms:

Brussels and Lufthansa flight attendants for the day

Brussels and Lufthansa flight attendants for the day

Our brands on the float

Our brands on the float

A model plane on our float

A model plane on our float

As I mentioned yesterday I also got to go on some special sales events. We often visited big travel agencies in NY who book a lot of our flights. I had the opportunity to go to an “Appreciation Day” for Tzell, which is one of the biggest travel agencies in NY, to show them our thanks. We had a big lunch with some really great food, and gave them a bunch of “goodies” from LH. Below is a photo of me with the “Welcome” sign at the event.

Welcome to the Tzell Appreciation Day

Welcome to the Tzell Appreciation Day

As you may already know, Lufthansa has a lot of business clients. So for the past several years, Lufthansa has sponsored an event in New York City called the World Business Forum. Several thousand businesspeople attend, and between 10 and 20 very successful businessmen and women speak at this event and give presentations on how to succeed, how to be a good leader, etc. Some of the speakers that have given speeches at this event include Richard Branson and Bill Clinton, and I can tell you these talks are extremely inspirational. It’s an amazing event to be at, and this year a few IAPs and I got to go and take part in it. We set up a whole Lufthansa booth, and gave out chocolates, our “First Class ducks”, enrolled people in contests to win flight tickets, and generally just spoke to people about what Lufthansa is and what we have to offer. Here are some pictures of the event, and Alex and I with the sign and the duck.

Alex and I at the World Business Forum

Alex and I at the World Business Forum

 

Some Lufthansa First Class ducks!

Some Lufthansa First Class ducks!

Hope you’ll come back tomorrow for my final blog for this session! We’ll be going back to Germany again, but this time the first stop is Munich for Oktoberfest!