Without a doubt the Oktoberfest is Germany’s largest and most famous festival. It is well known amongst the British people and so many towns and cities host their very own Oktoberfest. As a German company here in London, Lufthansa Cargo brought the real Oktoberfest atmosphere over from Munich to London. Its very own Oktoberfest is almost as famous as the real Oktoberfest in Munich amongst Lufthansa Cargo’s customers.
As already mentioned in my last blog, I supported the Marketing Manager with planning and organising this very special event. The first steps had been of course already taken way before I started my Internship at the office in London. However, I still had the opportunity to be involved in several tasks to finish off all the preparation and make the event a success. When I first started at Lufthansa Cargo almost 4 months ago now, I was introduced to the main principles of the Oktoberfest.
After I had settled in, I was asked to design the invitation for the Oktoberfest event. I was very happy about the task as I am a very creative person. The invitations were sent out almost 7 weeks before the real event was taking place, guaranteeing people to “save the date” well in advance. We received some great feedback from the customers, and the guest list was getting bigger and bigger by the day. I was in daily contact with some of our key customers, who were thrilled to attend such a great event. The closer we got to the date of the event, the more tasks were coming up, which kept me really busy throughout the weeks. The guest list had to be kept up to date and ‘Oktoberfest signs’ had to be prepared and printed to show customers the way to the marquee. Besides that, the attires needed to be organised, as well as a video that was shown on the evening of the event. To bring Lufthansa Cargo closer to the customers, a quiz with multiple choice answers was organised. One of the questions was “How many Lufthansa flights are scheduled from LHR to MUC during the 16 day Oktoberfest period?” (Is it 85, 97, 102 or 96? Leave your guess in the comment if you like!!). The customers were really keen on answering the questions to win a goodie bag at the end.
On the day itself, we had to hang up the Oktoberfest signs, set up the table with the quiz and pens, and get ourselves into OUR DIRNDLS. What is an Oktoberfest without proper Oktoberfest attire?
Funnily enough, it was my first ever Oktoberfest (and that in Lodon!!) and I was really nervous as I would also welcome the almost 200 customers coming through the door. The evening started at 16.30, however, not all benches had been delivered yet to fit all customers in the marquee, as the companies van broke down on the way to London. The Oktoberfest pub team, who was responsible for the benches, tables, the food and the drinks, worked hard to make it work, and in the end, even though they arrived an hour later, the benches and tables arrived! The whole Lufthansa Cargo FG/A team helped to set everything up as fast as possible, showing great teamwork! As soon as the benches and tables were set up, proper German food, such as sausages, sauerkraut, potato salad and other food was served. The evening was accompanied by real Oktoberfest music, which rounded off the Oktoberfest atmosphere.
For me personally, it was a great experience as I could be part of organising such a big event. I have learned a lot and got an insight of how much time and effort is put into such big customer events. Since last Thursday, after the event had been hosted, we have received some great feedback from our customers. It was great to see how the whole team worked together to create such an amazing Oktoberfest event. Besides that, some customers had attended the Oktoberfest for the THIRD time already, showing that it’s been a well-known and liked event amongst our customers. And it is even described as the “best airline event of the year” by our agents. This event is the perfect to combine a very enjoyable evening with the opportunity to personally meet with our customers as our sales staff talks to them on the phone on a daily basis. It is therefore nice to match a voice to a face as they are talking to on the phone.
If you ever get the possibility to attend such a great customer event, DO IT as it is a great opportunity to network with people!
O’zapft is for now, and see you soon.